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Delray Beach in 2030: City eyes more dining, entertainment and tourism

Palm Beach Post Article

Delray Beach in 2030: City eyes more dining, entertainment and tourism

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On the Avenue, hip retirees will mingle with young professionals, families and tourists who all flock to this seaside city to play.

Delray Beach’s nickname is the “village by the sea,” and a few decades ago, the name fit. The sleepy seaside city had a main street, Atlantic Avenue, that stretched from the farmlands out west to the ocean in the east.

During the past 30 years, however, the quaint city with the Old Florida style has transformed into a dining, entertainment and tourism destination.

The city’s renaissance has, in turn, driven demand for homes for people who want to live in or near the downtown. These residents include retiring Baby Boomers, professionals, families and young singles.

As the population continues to pour into Palm Beach County, city and business leaders say Delray Beach is poised to stand as the best example of a place where people who live there love to play.

I think it’s going to be the destination in Palm Beach County, a melting pot of ages from 18 to 80,” said Tom Prakas, a restaurant broker who has handled more than 50 restaurant transactions worth more than $100 million in Delray Beach.

Prakas likened downtown’s Atlantic Avenue to a mix between Ocean Drive in Miami Beach, Las Olas in Fort Lauderdale and Clematis Street in West Palm Beach.

“The town is on fire,” agreed Don DeVere, vice president of The Edwards Companies, which is building the mixed-use Atlantic Crossing downtown. “Delray Beach has a great vibe and sells itself. In our view, there is no better place in southeast Florida.”

Delray Beach is no Miami, and most people are happy to keep it that way.

But Delray Beach is getting the amenities typical of more sophisticated cities like Miami, such as the Delray City Market food hall and several new hotels.

In addition, the city just welcomed a multi-million dollar wine bar and gourmet restaurant, The Wine Room, plus the upscale iPic movie theater.

And then there are the dozens of restaurants and bars of all types clustering in and around the downtown.

Mixed-use projects by sophisticated developers also are taking shape at key junctures downtown.

Among them: Atlantic Crossing at Atlantic Avenue and Federal Highway near the Intracoastal Waterway; and a project around the Sundy House boutique hotel, restaurant and gardens. The project, formerly known as Midtown Delray at Swinton and Atlantic avenues, will incorporate historic homes into a new complex of apartments, offices and shops.

Todd Rosenberg, whose Pebb Capital just paid $40 million for the Sundy House property and adjacent buildings, said the city will see “incredible growth” during the next 10 years.

“This is an authentic market that’s been around forever but has come back to life, and today is well beyond a food and beverage destination,” said Rosenberg, whose family has long ties to the city.

But even as he touted his plan to build 70,000 square feet of new office space at the gateway to downtown, Rosenberg pivoted back to the reason office tenants will want to lease there.

It’s a fun place.

“We’re hoping to provide one of the first real office locations for people who want the best of all worlds, next to an incredible entertainment destination and adjacent to fitness, food and lifestyle,” Rosenberg said.

Play is what helped put Delray Beach on the map locally in the 1990s as city leaders tried to revive the stagnant downtown’s fortunes.

“They used to call it Dull-Ray,” said Prakas, the Boca Raton restaurant broker who has done more than 50 deals in the city. “You could camp out on the avenue and never be hit by a car after 9 p.m.”

In 1989, voters approve $21.5 million for beautification and public works projects, allowing for the refurbishment of Old School Square at Swinton and Atlantic Avenues, the gateway to the downtown.

Old School’s cultural offerings, plus restaurants 32 East and Dakota, help kicked off the downtown’s rebirth.

Today, even weeknights are clogged with diners wandering the avenue in search of food and fun. The avenue’s growth has been so pronounced it is now spreading, including north along Second Avenue, an area dubbed Pineapple Grove, and down other streets.

Interest used to be from local players but now regional and national restaurants want a piece of the downtown.

Prakas has sold, and resold, several restaurants. One property, the current Vic & Angelo’s at Atlantic Avenue and the train tracks, has changed hands six times.

The city’s liveliness continues to attract developers meeting demand from people who want to live near the fun.

“It’s a place where people park their cars and never go anywhere else,” said Bil Bathurst, a longtime resident and now a member of the city council.

Apartments, townhouses and condominiums have been built, and more are planned in and near the downtown.


Even old homes north of Atlantic Avenue and west of Swinton Avenue, in and around Lake Ida, are changing hands for big money as new buyers tear down old homes and build luxury, multi-million dollar estates.

Bathurst, a real estate agent with NV Realty Group, said a home at 1415 N. Swinton Avenue sold for $620,000, was torn down and now is being rebuilt into a mansion. Another home at 508 N. 14th Street, which sold for $530,000, also was torn down and is being redeveloped into a large, Key West-style home.

And just east of Swinton Avenue, at 426 Highland Lane, a five-bedroom, five-bathroom house just sold for $1.7 million.

Who is moving there?

“Wealthy people from all over the world,” Bathurst said, citing buyers from Boca Raton, California, New York and Latin America.

Development isn’t just been confined to the downtown, however. West of the city, builders such as GL Homes continue to construct new luxury single-family homes for families and residents 55 years and older.

The Delray Marketplace, once considered a forlorn shopping center complex west of Florida’s Turnpike, now is city central for the thousands of homes in residential communities there.

These communities are just west of upscale enclaves built near Morikami Park. This strip of Jog Road, dubbed Millionaire’s Row, features enclaves such as Addison Reserve Country Club where some homes do, indeed, cost in the millions.

Even north-south corridors such as Military Trail and Congress Avenue are seeing redevelopment into new shopping centers and apartment complexes as demand for residences grow.


3 KEY PROJECTS TO WATCH

Atlantic Crossing

Where Atlantic Avenue meets the Intracoastal Waterway is the setting for a mixed-use complex geared to the future Delray Beach resident.

Atlantic Crossing is a $300 million complex spanning two blocks and featuring office and retail space, plus for-sale condominiums as well as rental apartments. The project is being developed by The Edwards Companies.

The property, bounded by Federal Highway to the west and the city’s Veterans Park to the east, has been in the works for years. But it finally is going vertical, with the first phase set for completion by 2021 and the second phase set for 2023.

Don Devere, The Edward Companies vice president, said Delray Beach has several unique features that make it a good bet for the future. “It has a nice balance of residents, office workers and vacationers,” DeVere said.

Retirees moving to Florida may find interest in Atlantic Crossings’ planned condominiums, or they may prefer the flexibility of renting one of the project’s apartments, as DeVere expects many young professionals in their 20s and 30s will be inclined to do.

In addition to the office and retail space, DeVere also is upbeat about plans to build new office space in the center. Atlantic Crossing will feature 20,000-square-foot floor plates to accommodate large office users. Merrill Lynch, for instance, already plans to lease a full floor in the project’s first building.

 

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Prakas & Co. Achieves Lease with MaxMotive for Combined 22,500 SF Classic Muscle Car Showroom & Dealership in the Heart of Boca Raton

 

Prakas & Co. Achieves Lease with MaxMotive for Combined 22,500 SF Classic Muscle Car Showroom & Dealership in the Heart of Boca Raton

 

Deal Provides City of Boca Raton with One of the Area’s Largest, Most Upscale Classic Muscle Car Showrooms

 

Prakas & Co., a full-service premier concierge restaurant brokerage firm, recently secured a lease for 2,500 square feet of office space and 20,000 square feet of warehouse industrial space with MaxMotive, a classic muscle car showroom and dealership. While MaxMotive’s flagship showroom and dealership is located in Pittsburgh, Pennsylvania; the Boca Raton location will be one of the largest and most upscale classic muscle car showrooms in the South Florida area. Athan “Tom” Prakas, owner of Prakas & Co., is the exclusive broker in the deal. Debbie Pronyk is the lessor.

The deal was secured in eight days. The space, which was occupied by a custom woodworking manufacturing company for the past 20 years, is located in the same building as Prakas & Co.’s headquarters, at 1800 NW 1st Court, Boca Raton, 33432. Prakas & Co.’s headquarters is located in the second-floor offices; MaxMotive will occupy the 20,000-square-foot warehouse connected to its office and 2,500 office space below its office. It opened on Aug. 10, 2019.

 

“MaxMotive will provide the city of Boca Raton with another beautiful dealership for classic muscle cars and specialty novelty vehicles,” said Prakas. “A majority of MaxMotive’s clientele already live in the immediate area. We are excited to have a full-fledged car showroom underneath our own office building.”

MaxMotive ships a majority of its muscle car inventory overseas to South America and Europe.

Prakas & Co. achieves success by taking the extra steps to follow up, find the right space, broker the ins and out of every deal on both sides, and ultimately close on every opportunity it is given.

About Prakas & Co.: Prakas & Co. is a full-service premier concierge brokerage firm headquartered in Boca Raton. Established in 1999, Prakas & Co. has sold or leased more than 450 restaurants and commercial properties in the last 19 years. It covers small café sales and leases, all the way up to some of the largest national and global restaurant groups real estate needs. Prakas & Co. provides personalized services – including business sales, franchise tenant representation, consulting, marketing, sales and leasing opportunities – every step of the way. South Florida’s hottest restaurant corridors, including Atlantic Avenue in Delray Beach, Clematis Street in West Palm Beach and Las Olas Boulevard in Fort Lauderdale, have all been enhanced by the Prakas touch. For more information, visit www.prakascompany.com, call 561.368.0003, or email info@prakascompany.com.

 

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Scout & Molly’s Boutique Opens At The Shops At Boca Center

An afternoon in your best friend’s closet,” is how Boca Raton resident Lisa Kaufman describes Scout & Molly’s, the retail franchise she created.

The brand has more than 50 locations in 24 states and Scout & Molly’s newest location will be at the Shops at Boca Center, set to open on Sept. 8.

The boutique features expertly curated selections of women’s apparel and accessories, and boasts friendly stylists who are always willing to help shoppers pick out the best options for their body types and personal styles.

Sale represented by Steve Mossini with Prakas & Company.

Brands offered at Scout & Molly’s include AG, Analili, Atina Christina, BB Dakota, Gretchen Scott, Tolani and more. The store also carries evening and cocktail dresses.

To find out more information, visit scoutandmollys.com/boca.

5050 Town Center Circle, Boca Raton; 561.430.3462;

Photos courtesy of Scout & Molly’s

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