Prakas & Company is happy to have another one of our deals featured in the South Florida Business Journal. We would like to extend a sincere thank you to Reporter Matthew Arrojas of the South Florida Business Journal for taking the time to interview us to produce this piece. You can find more of his work here at BizJournals.com.

The Ginger Cos. is the latest food and beverage business to make the move from the Northeast to South Florida.

Founder and CEO Ginger Flesher-Sonnier plans to bring her Washington, D.C. concept, Throw Social, to Delray Beach this summer. The venue will span over 12,000 square feet at 29 S.E. Second Ave., the former site of the nightclub II Bacio.

Flesher-Sonnie originally planed to grow Throw Social in Northeast states like New York and Pennsylvania, but the strict Covid-19 regulations in those areas caused her to take a closer look at South Florida instead.

“We were a week away from signing a space in [Washington, D.C.], and we were looking at signing a space in Brooklyn, and then the pandemic hit and we shut down all growth up there,” she said.

She purchased a house in South Florida in late 2019, so she came down south to wait out the initial lockdowns. Flesher-Sonnie said the stark differences between how the regions were reopening businesses convinced her to grow the Ginger Cos. in South Florida instead of elsewhere.

“It almost killed us being up [in the Northeast] in the pandemic,” she said. “Had we had been situated down here, we would have been thriving. That was a major game changer for me.”

Flesher-Sonnie worked with Boca Raton-based Prakas and Co. to secure the lease for her Delray Beach space, which will be her second Throw Social in the U.S. Her other location in Washington, D.C. is still closed due to pandemic restrictions, she said.

The Delray Beach Throw Social will have about 5,500 square feet of indoor space, plus an additional 7,000 square feet outside.

She’s targeting a mid-summer opening.

Throw Social activities include curling, football bowling and shuffleboard, similar to her Washington, D.C. location, she said. Food and beverage options at bars will be situated throughout the venue.

The upcoming Delray Beach Throw Social will feature food and beverage options, including bars and a diner menu.
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The upcoming Delray Beach Throw Social will feature food and beverage options, including bars and a diner menu.

Flesher-Sonnie added that South Florida is the only market in which she’s interested in growing her brands at the moment. The Ginger Cos. also owns and operates Escape Room Live and Kick Axe Throwing.

Her goal is to open four to five additional Throw Social locations within the next two years in South Florida. She would be seeking space in Miami, Pompano Beach, Fort Lauderdale and West Palm Beach.

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Source: Matthew Arrojas, South Florida Business Journal